Niche is not a naughty word: not everything has to be for everyone
Horses for courses – why are shows at the Battersea Arts Centre considered more niche than The Nutcracker? Photo: Morley von Sternberg/Tristram Kenton
Niche is only niche when it has not yet reached its potential audience, says Lyn Gardner, but how do you get that audience to consider work that they might ordinarily dismiss?
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