Trafalgar Entertainment partners with ticketing company Tixly

Global event ticketing software company Tixly is to partner with theatre company Trafalgar Entertainment, working across its 15 venues.

Trafalgar’s ticketing arm, Trafalgar Tickets, will start to use Tixly’s platform later this year. Tixly allows its clients to manage and sell events, and enable marketing. It currently provides services to more than 100 venues and cultural organisations around the world.

Tixly managing director Hrefna Sif Jónsdóttir said: “We are highly confident that this collaboration, which is an important milestone for us as a growing company, will benefit not only us, but also all our clients across Europe and the US as well as of course Trafalgar Tickets.

“We are extremely excited to start working with Trafalgar Tickets and to continue expanding our innovative solution in the UK, and our other markets simultaneously. We are certain that this will be a fruitful and strong collaboration that we are grateful to be a part of.”

Trafalgar Tickets chief executive Johan Oosterveld said the companies shared "a desire to reimagine how customers and producers interact with our venues".

The implementation will begin this year with all of Trafalgar’s UK regional venues expected to be up and running within the next 12 months. 

Trafalgar Entertainment recently added Glasgow’s Pavilion Theatre to its portfolio, marking its first foray into Scotland.