Bring on the clowns: how Slava’s Snowshow is marking 30 years

Since its UK premiere at the Edinburgh Fringe in 1994, the award-winning clowning show has toured all over the world, enchanting audiences of all ages. As it blows back into the UK after a seven-year absence, creator Slava Polunin and producer Gwenael Allan talk to Nick Smurthwaite about the key to the longevity and success of a company of “fools” that has become a global phenomenon