Operation Mincemeat producer Jon Thoday: ‘We’re trying to keep the show as accessible as we can’

The West End hit has attracted both praise and criticism for its ticketing strategy, in which every seat in the house is priced the same, with tickets on some days of the week a flat rate of £90. The show’s producer Jon Thoday explains the reasons behind the unusual move and responds to claims it makes the show inaccessible