Theatre ticketers will need a heroic solution to cost-of-living crisis
Thinking outside the box office? Increasingly tech-savvy customers combined with the rise of inflation will require theatre’s ticket sellers to offer greater flexibility to customers to stay competitive, says Richard Howle. Photo: Shutterstock
Ticketing staff have weathered the storm of cancellation upheaval caused by the pandemic, but the tight squeeze on people’s finances will require greater flexibility from the industry in the battle for punters, says ticketing expert Richard Howle
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