High ticket prices are a result of low entry-points, but they put the sector at risk

My Fair Lady and P.D. James adaptation join Mill at Sonning season

Timberlake Wertenbaker premiere joins Jermyn Street 2025 season

Luke Brady to star in West End production of Hercules next year

Robots and AI are taking centre stage in New York right now – actually, theatre is where they originated

Creative education is at a critical juncture. How can we play our part?

Alternates make roles their own – and should be saluted for it

If the National Theatre can’t afford primary schools tours, who can?

We make putting on panto look easy – oh no it isn’t

Saudi Arabia and the UK have a growing relationship. The arts cannot ignore it

Everyone is welcome at the theatre, unless...

Finally – a decent theatre trailer

The National Theatre’s cut to its school touring scheme is damaging to theatre – and children

Call me Scrooge, but this over-told tale is so rarely done well

Funded venues are struggling. It’s why fringe theatre is so important

Is ACE finally addressing the chronic precarity of theatre's freelancers?

Recommended for you

Roald Dahl drama starring John Lithgow to transfer to West End

My Fair Lady and P.D. James adaptation join Mill at Sonning season

Timberlake Wertenbaker premiere joins Jermyn Street 2025 season

Luke Brady to star in West End production of Hercules next year

Richard Howle

Richard Howle is the former commercial director of Really Useful Theatres, before which he was head of ticketing at theatre marketing agency AKA. He is now director of ticketing at the Ticket Factory

More from this author

High ticket prices are a result of low entry-points, but they put the sector at risk

Theatre ticketers will need a heroic solution to cost-of-living crisis

Ticketing companies have borne the brunt of Covid-19 cancellations

Opinion

Latest
Most Read

Robots and AI are taking centre stage in New York right now – actually, theatre is where they originated

Creative education is at a critical juncture. How can we play our part?

Alternates make roles their own – and should be saluted for it

If the National Theatre can’t afford primary schools tours, who can?

We make putting on panto look easy – oh no it isn’t

Saudi Arabia and the UK have a growing relationship. The arts cannot ignore it

The National Theatre’s cut to its school touring scheme is damaging to theatre – and children

The NT’s Coriolanus was diversity at its best – yet others are still stuck in the past

Saudi Arabia and the UK have a growing relationship. The arts cannot ignore it

If the National Theatre can’t afford primary schools tours, who can?

We make putting on panto look easy – oh no it isn’t

Call me Scrooge, but this over-told tale is so rarely done well

Advice

The Stage/Bridge Theatre Training Company scholarship winners 2024

by Paul Vale

Sofia Jones: 'You can always learn from those around you'

Sadie Pearson: 'The more work you put on, the more opportunities come your way'

Alexa Morden: ‘I’d love to demolish the hierarchy of power that exists in the industry'

Orange Tree theatre vows to be 'venue for everyone' with accessibility revamp

A capital development project aimed at putting accessibility at the heart of Orange Tree Theatre is scheduled to begin in 2026

Orange Tree theatre vows to be 'venue for everyone' with accessibility revamp

A capital development project aimed at putting accessibility at the heart of Orange Tree Theatre is scheduled to begin in 2026

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Roald Dahl drama starring John Lithgow to transfer to West End

My Fair Lady and P.D. James adaptation join Mill at Sonning season

Timberlake Wertenbaker premiere joins Jermyn Street 2025 season

Luke Brady to star in West End production of Hercules next year

Advice

The Stage/Bridge Theatre Training Company scholarship winners 2024

by Paul Vale

Sofia Jones: 'You can always learn from those around you'

Sadie Pearson: 'The more work you put on, the more opportunities come your way'

Alexa Morden: ‘I’d love to demolish the hierarchy of power that exists in the industry'

Recommended for you

Roald Dahl drama starring John Lithgow to transfer to West End

My Fair Lady and P.D. James adaptation join Mill at Sonning season

Timberlake Wertenbaker premiere joins Jermyn Street 2025 season

Luke Brady to star in West End production of Hercules next year