Howard Sherman: Not every play needs a star name to be a Broadway hit

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Howard Sherman is a New York based arts administrator, writer and advocate. He is director of the Baruch Performing Arts Center, founder of the Arts Integrity Initiative and author of Another Day’s Begun: Thornton Wilder’s Our Town in the 21st Century. Howard has been The Stage’s US columnist since 2012. Read his latest column every other Friday.

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Not every play needs a star name to be a Broadway hit

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