Gwyneth Paltrow, Justin Timberlake and Kylie Jenner feature in this theatre column
![POTUS at the Geffen Playhouse, Los Angeles (2024); seven methods of killing kylie jenner at the Woolly Mammoth Theatre Company (2023); The Great Society at Vivian Beaumont Theater, Broadway (2019). Photos: Jeff Lorch/DJ Corey/Evan Zimmerman POTUS at the Geffen Playhouse, Los Angeles (2024); seven methods of killing kylie jenner at the Woolly Mammoth Theatre Company (2023); The Great Society at Vivian Beaumont Theater, Broadway (2019). Photos: Jeff Lorch/DJ Corey/Evan Zimmerman](/AcuCustom/Sitename/DAM/315/Howard-column1_Standard.jpg)
POTUS at the Geffen Playhouse, Los Angeles (2024); seven methods of killing kylie jenner at the Woolly Mammoth Theatre Company (2023); The Great Society at Vivian Beaumont Theater, Broadway (2019). Photos: Jeff Lorch/DJ Corey/Evan Zimmerman
A celebrity name can add to a show’s marketability – or spell disaster
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