But does the winner take it all? Mamma Mia! TV contest is a missed opportunity
Contestants for Mamma Mia! I Have a Dream, the show that searches for the next stars of the West End ABBA musical. Photo: ITV/Thames
ITV has launched its latest star search, in which the winners of the programme take on the roles of Sky and Sophie in the West End musical Mamma Mia! But does the show offer necessary insight into the industry?
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