I have a hunch that there’s a large percentage of the readership of this publication who spend their lives turning their ideas into tangible things: words, music, designs, and whole shows even.
In an ideal world, their reward wouldn’t just be seeing those things conjured into something from seemingly nothing: it’s great if there’s also some money to be made from the end result. Money is not the be-all and end-all, but it sure helps pay the rent.
Assuming, of course, others like your work, that’s only really possible if you can prevent them from just blatantly copying your creations.
Technology has always been the challenge here. When books were handwritten, making copies was laborious and incredibly expensive. Then came the printing press: effectively infinite copies could be made very cheaply. The authors were a bit disgruntled, and laws were created to protect them, governing the rights of people to copy work: copyright.
As it stands today, if you work for yourself, once you create your ‘thing’ – your words, set or lighting cue – you ‘own’ that thing and control the rights to it. If others want to use it, they have to pay you for the right to do so. It’s a system that has worked reasonably well for a long time. However, technology never stands still. Now it’s the AI industry that’s after your stuff. This so-called artificial intelligence is effectively data mining on a massive scale: super-powerful computers sifting information really quickly to spot patterns, then using those patterns to create new work. But the machines need data to sift. The source: HI – human intelligence. The work of those who create, including, very probably, you.
Continues...
Big tech – the richest companies the world has ever seen, bigger in value than many countries – has decided not to even bother asking, let alone paying. Though they appear to have no qualms about cashing in on the results.
Individual creators have no hope of standing up to this. We need the help of our elected government, but alarmingly that government – that praises us creatives for our contributions to both the zeitgeist and the exchequer – is coming dangerously close to enacting a law that would say to tech, in effect: “Go ahead, help yourselves.”
Thanks to the outcry of some high-profile members of our world and the intervention of filmmaker and House of Lords member Beeban Kidron – we’re all now alerted to the potential consequences of the data (use and access) bill, and the government has been clearly warned of our concerns.
But that should be a wake-up call, not an excuse to relax. The new bill isn’t finalised. In its present form, it’s still not good enough. It needs to be watched like a hawk, because it will be too late if we only notice we’ve been thrown under the AI juggernaut after the bill goes through.
Invest in The Stage today with a subscription starting at just £7.99