A group of 27 Edinburgh Fringe venue producers have united to form a new association “to secure the future” of the festival, which concludes today.
The Fringe Alliance comprises most of the Edinburgh Fringe’s venue producers, including Assembly, Pleasance, Underbelly, Gilded Balloon, theSpaceUK, Zoo and Summerhall. Combined, its current membership accounts for 85% of ticket sales at the festival.
In a statement, the Fringe Alliance said it had been founded “in response to the external economic and political challenges facing the Edinburgh Festival Fringe ecosystem”.
The Edinburgh Fringe has faced sustained criticism in recent years, particularly over the increasing cost of participation and accommodation, and how this impacts the festival’s accessibility.
The Fringe Alliance statement continued: “Formed to represent those who make the fringe happen, support the fringe community, and safeguard the future of the fringe, Fringe Alliance marks an important step forward in ensuring the sustainability and growth of the festival.”
It added: “By fostering collaboration, advocating for those who take risks to make and present work at the fringe, and promoting best practice, the alliance is poised to create a positive and enduring impact on the cultural landscape of Edinburgh and beyond.”
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The Fringe Alliance has stated six objectives designed to “ensure the future of the fringe ecosystem”.
The six objectives are:
The Fringe Alliance has labelled itself an “evolution” of the Association of Independent Venue Producers (AIVP), which was established in 2006.
In its statement, the Fringe Alliance said it would “build upon the groundwork laid by AIVP” and that it welcomed “interest in membership” from “all those involved in enabling creative work to take place during the fringe”.
It said its membership would include: “artists, creatives, theatremakers, theatre and production companies, producers of shows, managers and promoters, freelancers and specialists, venue producers and operators, and all those involved in taking a risk to produce the shows that make the Fringe happen each year.”
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