Ask the audience: why did you book for that musical?
Are new musicals appealing to bookers? Two Strangers (Carry a Cake Across New York); The Little Big Things; A Strange Loop. Photos: Marc Brenner/Pamela Raith
What motivates people to book for musicals? Does telling someone that a musical is ‘new’ encourage them to purchase a ticket
or put them off? David Brownlee’s analysis sheds some light on an under-researched but crucial topic for the sector
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