David Brownlee

What motivates people to book for musicals? Does telling someone that a musical is ‘new’ encourage them to purchase a ticket or put them off? David Brownlee’s analysis sheds some light on an under-researched but crucial topic for the sector

Is audience confidence increasing? Or is the cost-of-living crisis worsening for some? David Brownlee’s analysis of theatregoers around the UK reveals some green shoots – and a degree of continuing uncertainty – in a complex landscape

There have been 23 winners of the Olivier award for best new play since the millennium. Which one is most loved by theatre audiences? David Brownlee analyses the stats

Ahead of the new year, we asked audiences about their priorities for the months ahead. David Brownlee analyses the stats

Will 2023 be a bumper year for Christmas audiences? What is motivating people to attend and what are the barriers to booking? David Brownlee’s analysis suggests a challenging season ahead

How do audiences feel the economic crisis is impacting their disposable income? Are they feeling positive about the future? David Brownlee’s analysis reveals varied expectations for the next six months

The days of the physical box-office are on the decline, but how satisfactory do audiences find the online booking process? David Brownlee’s analysis reveals that there’s still work to be done to improve the customer experience.…

What do audiences make of the role of the understudy? Analysis reveals that while few are aware of understudies, some have strong feelings about their impact on their enjoyment…

Does a five-star review matter more to a potential audience member or the producer? Survey responses suggest good reviews on their own are unlikely to make a show a hit...

The theatre industry is obsessed with the price of tickets. But do audiences care? David Brownlee’s analysis highlights very different attitudes to pricing around the UK and in the West End…