Youth must be served: reaching young audiences isn’t all in the programming
Shows such as Unfortunate, Heathers and Cowbois are drawing in teenagers and other more diverse, younger audiences. Photos: Matt Cawrey/Tristram Kenton/Henri T/Shutterstock
Recent research shows that theatres are attracting a younger, more diverse audience than ever before. Lyn Gardner examines this phenomenon and argues that efforts to continue to draw in these theatregoers must be focused on more than just programming
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